‘KINESIOLOGY’ LOGO + WORDMARK

CLIENT: NEW ENGLAND COLLEGE

YEAR: 2025

LOGO:

KINESIOLOGY LOGO BLUE BG LOCKUP SMALLER.png
KINESIOLOGY WORDMARK TRANSPARENT LOCKUP SMALLER.png

DESCRIPTION:

Bespoke ‘K’ logo built from simple geometry. Shapes create abstract form resembling a person stretching. Wordmark reads ‘Kinesiology’.

TYPEFACES:

  • Bespoke ‘K’ logo by SPNSR.WORKS.

  • Neue Frutiger World (Bold, Modified) by Monotype.

COLORS:

K INESIOLOGY GRID FOR SITE.png

NOTES AND CITATIONS:

1.

Several works by Matisse, specifically his cut-outs, inspired the direction for the color palette.